In the '70s, Barbie began to reflect the alternative lifestyles of the time. Her now long hair was let down to flow straight, and her jobs continued to break gender stereotypes. Her groovy, colorful style was only one way that we see Barbie adopting the characteristics of the 1970s.
As is seen in the Malibu Barbie from 1971, Barbie adopted a friendly open-mouthed smile and more simplistic makeup.
In the 1970s, Barbie's clothing showcased pants more often and mirrored the carefree hippie aesthetic and brightly patterned styles prevalent at the time.
With the release of a few new Dreamhouses in the '70s, Barbie had now lived in a multi-story townhome with an elevator, an A-frame suburban house, and the pictured colorful home with windows and balconies.
Barbie's accessories adopted colorful, groovy vibes, and also saw more plastic material, losing a bit of the lifelike quality of the previous decade.
Barbie's furniture was growing in its variety, with more '70s florals and increasingly colorful prints and patterns.
This vacation camper is an example of the free-spirit vibes Barbie takes on in the '70s. Her vehicles also become more diverse, with the release of motorcycles, vans, and campers.
In the '70s, Barbie's body type also reflected the carefree vibes of the decade, with flexible arms, hands, and knees that allowed her to dance and move as she pleased.
A few new friends were introduced to Barbie's circle, including the groovy PJ, Steffie, and Cara. Her original friends remained the most popular, with Ken, Stacey, and Christie always at her side.